Just Call Stan

Home-service growth for small shops. Not a phone app.

Booked jobs on the calendar. Not a dashboard you never open.

Tracking numbers, Google profile, and a 60-second answer chain. Setup from $3,500 + $2,497/mo. Google spend is yours, on your accounts.

Book a $497 teardownGet the free missed-call checklist

First qualified inbound within 30 days of tracking numbers going live, or the next month is on us.

Pipeline

Six places a job dies between the search and the truck.

Pick your trade. Then walk the stages.

Be the name they tap when the house is 90° or 40°.

No-cool and no-heat searches do not wait. If the Local Services block and the map card are a competitor with a Google Verified badge, your website does not matter tonight.

In HVAC: This is an LSA trade. Google Verified replaced the old Google Guaranteed money-back badge (Google, Nov 2025). Reviews and response time now carry more of the click. Tune-up season and emergency season are different campaigns. Do not run "$69 tune-up" into a replacement budget.
  • GUIDENiche checklist: primary category, services, hours, service area, photos, Q&A.
  • DFYClaim and complete the Google Business Profile. Tracking numbers on the card, the site, and ads, so you hear which channel rang.
  • DFYGoogle Local Services Ads where the trade and the papers qualify, or Search ads if LSA is the wrong lever. You keep the accounts.
  • DFYLSA for HVAC as the default paid layer when license, insurance, and reviews clear. Search ads for replacement and membership, not mixed with "AC repair" emergencies.
  • GUIDECategory hygiene: HVAC contractor vs air conditioning repair vs heating. Wrong primary category and you disappear for the query that pays.
Get the Google-card checklistBook a $497 teardown
GUIDE
Do it yourself today, with our checklist or script
DFY
Done for you inside the package
LATER
Layer for days 15 to 90 and beyond, not week 1

One shop per trade per ZIP cluster. You keep the domain, the Google card, and the ad accounts from day 1.

Offer

One package. Price on the page.

We sell the phone chain and the calendar slot. Not a platform, not a 12-month lock, not a free site that costs $500 a month.

Calendar from the phone

$3,500setup+$2,497/mo

+ Google spend on your card, usually $1,500–$3,000/mo

90 days, then month to month. 30-day notice to leave.

Week 1 includes

  • Tracking numbers on the Google card, the site, and the ads
  • Google Business Profile completed to "tap to call"
  • Click-to-call on mobile
  • Missed-call SMS in under a minute, plus an after-hours script
  • Google Local Services Ads where the trade qualifies, or Search ads
  • A one-page English script for whoever answers the phone
  • Review request after every closed job
  • Weekly 20-minute listen of call recordings

Google ad budget is separate and runs on your card, at an agreed floor.

Book a $497 teardownGet the free missed-call checklist

Phone only

$2,500 setup + $1,997/mo

Your site is already live. We turn on the phone.

With a takeaway site

$5,500–$6,500 setup + $2,497/mo

One-page or short WordPress site you own.

Start with the $497 teardown. If you sign within 14 days, it is credited against setup. If you do not, the plan is yours to keep.

How it works

Forty-five minutes from you. Then we run it.

  1. 1

    Teardown, $497

    45 minutes on a call. We open your Google profile, the tracking data you have, and your last quotes. You leave with a written list of where calls die and a 90-day plan. Credited against setup if you start within 14 days.

  2. 2

    Start call, 45 minutes

    License, insurance, ZIP list, 10 job photos, and who answers the phone. That is all we need from you. No new login to learn.

  3. 3

    Week 1: the phone rings a number we can hear

    Tracking numbers live. Google card complete. Missed-call SMS on. LSA filed or Search ads running. Script handed to whoever picks up.

  4. 4

    Every week: 20 minutes on the recordings

    Calls, answered, booked, source, cost per booked job. We cut junk queries and fix the script. Rankings are a side effect.

Guarantee

1 qualified inbound in 30 days, or next month is $0.

Thirty days after tracking numbers go live, if not one qualified call came from the card, the site, LSA, or ads, the next month costs nothing.

Qualified means your trade, your zone, not spam, and either longer than 60 seconds or booked on the calendar.

Your side of it

  • You answer in business hours, or you turn on our SMS / after-hours answer.
  • Google budget stays at the agreed floor.
  • License and insurance for LSA are handed over on time.

Ownership

Everything is on your name from day 1.

Domain, Google Business Profile, ad accounts, analytics, and tracking numbers are registered to you, not to us. Leave with 30 days' notice and take all of it. No locked CMS, no buyout.

FAQ

Straight answers.

Is this JustCall, the phone app?

No. JustCall is a cloud calling product. Just Call Stan is a growth service for small home-service shops: Google profile, tracking numbers, missed-call SMS, ads, and a weekly listen. We are not affiliated with JustCall.

What does the $2,497 a month actually cover?

The phone chain: tracking numbers, the Google card kept complete, missed-call and after-hours SMS, LSA or Search ads managed, the answer script, review requests after closed jobs, and a 20-minute weekly review of recordings. Google ad spend is separate and runs on your card.

How much Google spend do I need?

Usually $1,500–$3,000 a month, paid to Google from your own card. Landscaping without LSA can start at $1,000 with more weight on the Google card. We agree the floor before you sign.

Do I own the accounts?

Yes. Domain, Google Business Profile, ad accounts, analytics, and numbers are on your name from day 1. If you leave, you keep all of it.

What is the contract?

90 days, then month to month. 30-day notice to leave. No 12-month lock, no platform rental.

What happens on the $497 teardown?

A 45-minute recorded call. We open your Google profile and your current numbers, list where calls die, and write a 90-day plan. If you start the package within 14 days, the $497 is credited against setup. If you do not, the document is yours.

Will I get Local Services Ads?

HVAC, plumbing, electrical, and cleaning usually qualify when license, insurance, and reviews clear. Landscaping depends on the market, and we do not promise it. If LSA is the wrong lever, we run Search ads instead.

Who is this not for?

Franchises and multi-location networks. Shops that want a $200 a month website. Anyone who will not answer the phone and will not let SMS answer for them. A second shop in a trade and ZIP cluster we already serve.

You run the job. We run the phone.

First qualified inbound within 30 days of tracking numbers going live, or the next month is on us.

Book a $497 teardownGet the free missed-call checklist

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